Morgen Jacobson

Morgen Jacobson

Principal

Morgen began his career as a chef and owner before founding his consultancy, Bread and Butter Advisors; he focuses on the creation and operation of relevant restaurants and bars with the correct mix of art and commerce for their audience.  As a chef and operator with experience that ranges from luxury dining (chef at the legendary Quilted Giraffe and his own restaurant, Quince, both in New York City) to high volume concepts, his experience includes the rehabilitation of restaurant brands as well as new concept development and implementation. His international projects include the creative development and restaurant launches of two brands in the U. K., and menu development for four restaurant concepts in Spain, including the NBA Cafe Barcelona.

Morgen is engaged as the Creative Director for Restaurants, Bars and Lounges across the portfolio of Hotel brands owned by Blackstone LLP.  Active projects include seasonal menu changes for all the restaurants of the Boca Raton Resort and Club, Boca Raton Florida, and multiple restaurant and bar renovations with Interstate Hotels and Resorts, the international Hotel management company. In January 2016 he formed an F&B asset management company with two partners, Equal Measure Hospitality LLC.

He has extensive knowledge of wine and spirits through study with the Court of Master Sommeliers and the Wine and Spirits Education Trust.  Morgen indulges his love of coffee liberally through forensic espresso bar research in each city he visits.