Bread & Butter Advisors
      Bread & Butter Advisors


Bread and Butter Advisors has created concepts, driven profits, and solved problems for independent restaurants, and hotel and resort restaurants since 2004.
Clients range from well known luxury brands to middle market and budget conscious properties.
Projects have embraced single and multiple outlet operations with food and service styles from fine dining to family friendly and quick serve.

The founder, Morgen Jacobson, has a background as a chef and operator with experience that ranges from luxury dining – as the chef at the legendary Quilted Giraffe, and as the chef and owner of Quince, both in New York City – to a high volume brasserie in San Francisco. His experience also includes the rehabilitation of a large steak and chophouse in the Midwest, a New York City restaurant landmark, and a multiple outlet South East Asian restaurant group in California. New concept creation includes a farm to fork restaurant and a modern steakhouse, both in Florida. Morgen's international experience includes creative development and opening of two concepts in the U. K., and creative development and menu analysis for a large restaurant group in Spain. He has extensive knowledge of wine and spirits through study with the Court of Master Sommeliers and the Wine and Spirits Education Trust.  


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Bread and Butter Advisors 415.321.0968